Good Idea, Bad Idea: The Creative Process

Posted by in Design, Media, Print, Web, Work
Good Idea, Bad Idea: The Creative Process

I do not see the bad ideas as actually bad – they’re a catalyst for making things excellent. Every brainstorming meeting is guaranteed to generate at least 3 horrible ideas. Go with it. Expect it. Embrace it. Then tweak and combine them with the other good ideas to make that one killer idea that will […]

What to Do When Your Non-Technical Boss is Just Plain Wrong

Posted by in Design, Work
What to Do When Your Non-Technical Boss is Just Plain Wrong

I find myself in this situation more often than I’d prefer — a non-creative or non-technical superior dictates the direction to go, even when it’s been clearly shown that there is a better and more efficient way. So what do you do? I’ve beaten my head against the brick wall so many times, that I’m […]